Real Estate Marketing: Finding Buyers and Sellers Who Aren’t Afraid of the Market

by Toni May | 0 comments | Posted Thu, 2011-10-20 08:20

I’ve come across more than enough reports lately about an overall decline in home ownership and a marked increase in people favoring renting over buying a home. Certainly, the overall confidence level in purchasing real estate as an investment is questionable at best…but not for everyone.

A recent paper published by the Federal Reserve Bank of Boston came to the conclusion that certain segments of the homeowner population are suffering much less from Real Estate market anxiety. Of two demographic groups, one below age 58 and one above, the younger individuals were reportedly more affected by the recent housing market conditions and displayed less confidence in the soundness of purchasing real estate. The group over age 58 however, showed that their confidence in purchasing a home increased in relation to a drop in real estate prices.

I’m no statistician, but I think it’s pretty clear to see that in a real estate market with shrinking opportunity, the 58 and over demographic is a great place to increase or focus your real estate marketing efforts.

ListSource™ is an ideal location to capture data on this market and begin to reach out to them. Within ListSource, you can select homeowners in your market area or beyond by age, length of ownership, estimated equity and even the number of people in the household. Once you have your list compiled, an artfully crafted message or campaign to this demographic could get the phone ringing with homeowners who are much less afraid to make a housing move in the near future.

Click here to learn more about ListSource or the many other ways CoreLogic can help your Real Estate business.

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