CRM stands for Client Relationship Management, and “client” would normally imply the buyer or seller in a real estate transaction. In this case, however, I want to relate use of a CRM to its impact on agent productivity—with the agent being the client. This shouldn’t be much of a stretch, since many brokers already think of their agents as their primary customers. In this article, I’m also going to broaden the definition of real estate CRM a bit, so bear with me.

Around 1867, a man by the name of Christopher Latham Sholes started working on an invention that would change the world in many ways. The invention he was working on was called the Typewriter.

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Deciding how to prioritize new leads can be time consuming when evaluating property value, how much a homeowner might owe or foreclosure status. ProspectCheck can do all of this legwork for you and more, with just one click.

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