It may sound odd but I was watching a hockey game today that made me think about broker branding, an important part of broker marketing (I know, either get a life or—as my wife puts it—the honey-do list could use some attention).

Specifically, my team was down by a couple of goals and the coach sent in their strong man to make some key checks and get in a fight. As it turns out, a few good hits, a good fight, and speeding up the game with some short-handed action can be a game changer in hockey. The same can be true of brokerage.

There are no age barriers to a career in real estate. Still, it may not be a very popular career for many young people looking for their first job after college. The financial insecurity of an income based 100% on commissions is too much uncertainty for many – especially if financial obligations are fixed. Of course, this may not be an issue for people over 50, and hence, real estate is among the most popular second careers for this demographic.

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