BrokerCafe is a technology-focused community for real estate brokers, real estate agents, real estate managers, and other real estate professionals. Broker Buzz invites your comments and criticism about key brokerage issues. Our many free resources offer data, expertise, and insights on how technology can speed up and simplify brokerage business functions—marketing, lead evaluation, contact management, and more—to end confusion, automate routine tasks, and build profits.

25MAY

Latest SmartBroker Report

 

Local to your specific area--and refreshed monthly--the SmartBroker Report summarizes key real estate sales data, including the latest home price trends, sales transactions by type, total sales today vs. last year, negative equity sales, foreclosure trends, and REO inventory trends.

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14MAR

Real Estate Marketing: Place Names – How to Build Power Links

by Steven Colberg | 2 comments

How you build links can make a big difference in your search engine results. When asking for links or distributing a public relations piece, indicating exactly how folks should link to you can have a major impact on the value of the links.

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28FEB

Why the Penguin is Potentially Dangerous to Your Business

by Steven Colberg | 0 comments

Google periodically updates the algorithm it uses to rank websites. The last major update was named Penguin. In the Penguin update, Google changed the way it evaluated inbound website links. For the first time, links that used to help you can actually negatively impact your website ranking.

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14FEB

Real Estate Marketing: Website Conversion 101

by Steven Colberg | 3 comments

The purpose of any Real Estate website is to capture customers. In my experience, most do a poor job of this. Tuning your website conversion and making more money are the topics of today’s post.

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06FEB

Internet Marketing is More Than SEO – Yelp!

by Steven Colberg | 3 comments

I tend to focus my blog efforts writing about optimizing websites to rank well in the search engines. From time to time it is a good idea to put some effort into other aspects of Internet marketing. This week we’ll examine Yelp.com a bit.

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30JAN

Blogs Versus Traditional Websites

by Steven Colberg | 186 comments

Many Internet marketers have turned to the use of blogs as a way to post fresh content to the web. Blogs can be an easy cost effective way to get content onto the Internet. There are over 100 million blog based websites on the web today. Luckily for you, most are not well maintained and poorly focused.

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15JAN

Free Content for Your Website

by Steven Colberg | 0 comments

Keeping the content on your website constantly fresh is vitally important to increasing its perceived value. Coming up with that fresh content is a never ending pain. I’ve got three sources of free content located right here at BrokerCafe.

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08JAN

5 Good Habits for 2013

by Steven Colberg | 0 comments

In addition to losing weight, treating your spouse better, and taking dancing lessons, you should take steps to improve your Internet marketing in 2013. Here are my 5 easy steps to a better marketing campaign in 2013.

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